Last night we were proud to unveil our newly-refurbished Stratstone Aston Martin showroom in Mayfair, with an exclusive launch event attended by our customers and VIPs.
The refurbishment follows the announcement that our Mayfair retailer has also been awarded the Aston Martin award for the highest selling dealership in the world for 2017, an accolade which is testament to the commitment and enthusiasm of our highly-driven team.
The launch event was attended by ex-England and Premiership footballer Rio Ferdinand, who took part in a live Q&A session, taking questions on his partnership with Aston Martin, his preference in cars and his footballing career from attendees.
Investment in the retail centre has made the showroom a state-of-the-art facility, providing customers with a modern and luxury experience when purchasing their Aston Martin. The refurbishment has seen the frontage realigned and new seamless glazing installed, which allows the light to pour into the showroom.
Alongside this, advanced specification lounges give customers access to personalise their new car through Q by Aston Martin, a unique personalisation service bringing distinctive design touches.
As part of the event, the prestigious Aston Martin Valkyrie took pride of place. Aston Martin's first ever hypercar, the Valkyrie has a 6.5 litre engine and a striking aerodynamic exterior, making it as close as possible to a Formula One car without being restricted to the track. Alongside this the new DB11 Volante, a convertible version of Aston Martin's flagship sports car, was displayed and proved a highlight for attendees.
Trevor Fussey, Managing Director for Stratstone Aston Martin, said:
"The refurbishment of our Mayfair showroom is a significant investment that will allow us to continue to provide distinct and memorable experiences for our customers. It was a pleasure to attend last night's launch event and we look forward to welcoming customers new and existing to the showroom and showcasing the state-of-the-art facilities and unique experiences we can offer."
Dan Balmer, Aston Martin UK President, said:
"As a luxury brand it is vital for Aston Martin to have a bold presence in London's Mayfair. This refurbishment ensures that one of our flagship dealerships looks more stunning than ever on Park Lane. It is truly a place that our customers will enjoy visiting, where they can immerse themselves in the Aston Martin brand."