As part of Pendragon PLC's commitment to developing a diverse and encouraging environment for women to thrive in, our Stratstone division hosted a Power of Women event at its Land Rover dealership in Mayfair on Monday 15th October.

The Power of Women is a motivational TV series that celebrates the success stories of women within the world of work. The exclusive event supported The Power of Women's ambition to highlight some of the world's most powerful and influential women from a variety of industries - with this particular event placing focus on the automotive industry.

A selection of keynote speakers were in attendance including Rosemary Reed, creator and director of The Power of Women series; Farah Nanji, female race car driver and DJ, plus Emile Delam, co- founder of Crypto Rally.

In attendance at the event, Trevor Fussey, Managing Director, Stratstone, commented: "We've done an awful lot of work in the last six months to be a much more attractive employer from a female perspective.

Historically the automotive industry has been very male orientated and male driven in respect of team members. We took a big decision to become more attractive in relation to the amount of flexible hours contracts that we offer for people to join us, which has had a huge amount of interest from female candidates."

Asked about the plan for the next six months, Trevor added: "Now we've got a big population of ladies, (we will ask) how can we accelerate them into senior positions?"

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