Pinewood, Pendragon PLC's software division, has unveiled their latest multi-platform app - Stock+ - which joins their growing suite of mobile apps.

This new app will help dealers sell and manage vehicle stock directly from a mobile device, giving them the opportunity to provide an even better customer experience.

There are three key ways that the app will assist dealers:

  • Stores vehicle and customer documentation for future reference
  • Updates stock information efficiently
  • Sends customers personalised videos

Personalised videos of current stock are a fantastic way of showcasing new and used vehicles to customers. The opportunity to look around a vehicle without needing to visit the showroom is a really impressive feature and will help customers with busy lives when looking to buy a car.

In some cases, customers can be lost due to a lack of media content, but this integration with Pinewood DMS gives users the opportunity to update their website pages quickly after being captured and uploaded straight from their phone.

Alongside the multimedia feature, with Stock+ dealers can add used optional extras to the spec listing. More often than not, only basic spec will be shown online, which can be difficult when trying to compare specific vehicles to each other and can result in loss of the customer.

All videos and clips can adhere to dealer brand guidelines and GDPR options enable our dealers to comply with the law.

The Stock+ app can be used on Android iOS and Windows mobile devices and is now available for download.

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