Evans Halshaw, the volume brand for Pendragon PLC, today unveiled a recently renovated master showroom - its website. The newly refurbished website is now fully device responsive meaning every customer will enjoy the same browsing experience across all digital platforms.
Analytics show the number of visits to EvansHalshaw.com on mobile devices is five times higher than it was in 2010, along with over 700,000 additional visits per quarter from tablets that weren't around four years ago, the website enhancements have looked to address this.
These figures are also supported by recent research from the Office of National Statistics, which show one in two (84%) 25 - 54 years olds depend on the internet to research products or services prior to making a purchase. A 26% increase in the past seven years.
Victoria Finn, head of Marketing Communications and leader of the project team that updated the site explains:
"Almost half of the visitors to the website now come via a mobile or tablet device and we only expect this to keep rising. Feedback from our retailers has also reflected this with an increase in visitors to the forecourt who've taken the time to research online first. The updates aim to make the research process fast and responsive on every platform with reviews and video content allowing our customers to make well informed decisions.
"Today's buyers expect more from car dealers than ever before and dealerships remain integral to this so along with the new website, we've also invested in training, introduced free Wi-Fi across all of our sites and extended opening hours to 10pm for the telephone enquiry line - it's about offering a whole package of services for choice and convenience for customers."
The launch of the new website comes after the company's interim management statement revealed Evans Halshaw, outperformed the prior year and visits to Group websites (also incorporating Quicks.co.uk and Stratstone.com) increased by 16.8% in the third quarter.