Evans Halshaw FordStore Preston Rebrand Complete
29TH JUN 2018
Evans Halshaw FordStore Preston is open and ready to welcome customers to its newly rebranded dealership.
Formerly known as Evans Halshaw Ford Preston, the dealership has undergone a refurbishment and rebrand which means the dealership can now offer FordStore services through interactive and innovative technologies.
FordStore Preston has a wide range of vehicles on show and can offer customers a new way of browsing cars in relaxed and informal atmosphere. On arrival, visitors will be greeted by the "Hello" zone, giving a friendly introduction to the FordStore experience. Moving around FordStore Preston, the next stop is the "Discover Ford" zone, which provides the opportunity to find out more information on Ford vehicles and services in general via touchscreen technology.
Alongside the "Discover Ford" zone, the dealership is introducing the Vignale Lounge, complete with a dedicated relationship manager, which is a welcoming and contemporary environment designed to support Ford's upscale Vignale range and offer services as well as sales.
On Thursday 28 June, the new dealership was opened by Ford Managing Director, Andy Barratt and COO of Pendragon PLC, Martin Casha.
Will Bradshaw, Dealer Principal at Evans Halshaw FordStore Preston, commented:
"We are thrilled with the results of the refurbishment and look forward to welcoming customers through our doors."
