Evans Halshaw has selected Birmingham as the location for the new used car brand, Car Store.
Located at Waterlinks Motor Village in Aston, Car Store Birmingham opened its doors today Tuesday 1st September, with almost 300 used cars on site, with access to a further 20,000 as part of its Move Me Closer scheme. As the first step in this exciting growth plan for the business, Birmingham Car Store is the first of 40 new stores announced by Pendragon CEO Trevor Finn, designed to transform the customer experience.
Trevor Finn said:
"With the retail landscape in the UK changing, we decided to create an environment that would address the modern consumer's requirements - the desire for wide choice, outstanding value and great service, all at the customer's convenience. All these things have been brought together within a modern retail environment for our used car customers.
"We plan to expand our footprint considerably over the months and years ahead through a programme which will see us embracing new retail formats in areas where we currently have little representation. Birmingham Car Store is the exciting first stage of this programme."
"Due to its thriving economy and large metropolitan area, Birmingham was a natural choice for our first Car Store and its size means customers have a great choice of used vehicles."
Dealer Principal Mark Townsend, who has welcomed 35 new team members to the site as part of the move, added:
"This new store puts the customer first and is designed to make the process of browsing and buying a car easier and more enjoyable."
The new retail environment at Car Store has been designed to make customers feel relaxed thanks to bright and comfortable seating and a light, spacious setting.
"When you walk into the Car Store, the first thing you'll notice is that there are no cars inside the retail space. In fact, it's been designed to feel as relaxing as possible, an area where people can enjoy a coffee and ponder their options once they have browsed the vehicles outside."