he automotive industry isn't just a man's world - we offer a huge variety of opportunities for women and are excited to welcome one of Ipswich's most successful businesswomen to lead the new Evans Halshaw Car Store Ipswich.

Serena is the new Head of Business at Car Store Ipswich and she brings a wealth of experience and personality to the new used-car retailer. Having been born in Ipswich, Serena grew up in The Crofts area and has lived in the town ever since, which means her knowledge of the area and relationships with local people is second-to-none.

With 13 years of experience in the automotive industry, Serena certainly knows the ins and outs of a car retail operation. Serena started out by selling cars and worked her way up to a sales manager at the age of 26. Following this experience, Serena was named brand manager for Marshall Kia Ipswich and was promoted to General Manager of Marshall Vauxhall Ipswich four years later.

Serena certainly adheres to the famous motto 'work hard and play hard', as she enjoys travelling, spending quality time with family and friends, and she holds a full motorbike license! However, the active social life does not deter Serena from the work at hand and she has high standards for herself and her team.

Serena commented:

"Car Store Ipswich is a very exciting proposition as I believe it offers something different to everyone else.

"I have very high standards in both ensuring my team are happy but equally our customers - these factors go hand-in-hand. I am passionate about delivering an exceptional customer experience and I'm confident that Evans Halshaw Car Store Ipswich will provide not only the best choice but also the best service in town.

"A big focus of mine is on making our retailer a great place to work for our team members. Communication is key, ensuring everyone understands our goals, values and what is expected. I look forward to welcoming customers through our doors and offering our unique service."

Car Store Ipswich will offer customers access to hundreds of used cars across a range of brands at the retailer, as well as a virtual store allowing them to browse more than 20,000 used cars in group stock nationwide. If a customer finds their perfect car, it can be transported to Car Store Ipswich through Evans Halshaw's award-winning Move Me Close scheme at no extra cost. The retailer will also offer aftersales services, and will buy customers' existing cars through the Sell Your Car scheme.