After claiming the Auto Trader Click prize for ‘Best use of Social Media’ earlier in the year, Evans Halshaw is now recognised with the title of ‘Most Influential dealer group on Twitter’ in a poll conducted by Car Dealer magazine.
This is another sign of the growth Evans Halshaw has made across social media platforms, and the quality of user engagement.
Victoria Finn, Evans Halshaw Marketing Leader commented:
"We're delighted to be selected as most influential car dealer on Twitter. It's great recognition for the brand, the Marketing Communications Team and our efforts to innovate and be market leaders.”
Pendragon PLC is certain that this is a key method of customer communication, now, and in the future. This has been confirmed by the presence of Stratstone in 29th place in the Top 100 list.
With a growing number of influential social media platforms and a rapidly increasing number of active users, having a strong presence to support customers and an ability to demonstrate knowledge of industry topics is more significant than ever before. In a retail environment where customers have more power and a louder voice than ever before, it’s imperative all group members utilise social media in the productive way, and this award is a sign of continuous good practice.